The Federal Trade Commission released revised guidelines governing endorsements and testimonials which covers, among other things, bloggers.
So, I thought I'd take a sec out of my regular blogging programming to fill you in on my editorial policy.
Paid Endorsements: I don't accept payment for anything I write. There are no sponsored posts and I do not get paid to endorse or write about anything on this blog.
Advertisements: Currently, I do not have any paid ads on my site. I think. Well, I certainly don't get any money for any ads that are on my site.
Products: Approximately 76% of what I write on this blog is true and are my own experiences. The other 24% is comprised of press information, things I have heard from other bloggers or read in magazines, or lies I tell you to cover up what a bumbling idiot I can be sometimes.
I know, right? I already seem like a a total spaz, how could it be worse, you ask? Oh, you just haven't met me in person. TOTAL. SPAZ.
Now, I always try to let you know when something here is not me-generated. Trust me, it will look like a press release. I am well versed in the art of cutting and pasting.
I will always say that I read about something somewhere and it sounded cool, but I haven't tried it. Sometimes I say I want to buy something but then don't, mostly because I get lazy and forget, other times because I realize that my husband would get mad at me if I squandered our rent money on nail polish and curling irons.
Here's where it gets sticky: free products.
Bottom line, I get them.
And I write about them.
But I never say that I bought something I didn't and I would never feel obligated to write something nice if it weren't true and I don't write about something I don't want to tell all of you about.
To be totally honest, most of time, I just buy the stuff myself. If I want it, I just go get it. Mostly because I just get impatient. Hell, I can barely order stuff online because the instant gratification factor is so low.
In light of the new guidelines, from now on, I will add a clear disclaimer to any post about a freebie product to indicate that I received it for free.
As a lawyer and someone who makes a living working on regulations, I could engage in a long debate as to whether the FTC rules appropriately balance the speech interests of bloggers with the need to protect the public from false and misleading testimonials. I think there are some serious concerns (I mean, seriously? Do magazine editors have to disclose that they haven't paid for a beauty product since the dawn of time?) but I will comply.
As a fickle and temperamental person, I reserve the right to change this policy if the need arises.